LEGO has unveiled its spectacular 2026 Christmas advert, bringing together some of the world's most recognisable characters for a magical festive adventure, all set to Daft Punk's iconic hit
Written 6th November 2026 | Subscribe to our Christmas newsletter
Titled The LEGO Holiday Workshop, the new 74-second commercial takes viewers behind the doors of a secret workshop, where a little LEGO brick embarks on an extraordinary journey before becoming someone's Christmas present.
Watch LEGO's 2026 Christmas advert below:
Image credit: Lego
The advert begins with LEGO versions of Daft Punk racing through the snow alongside Yetis and racing driver Esmee Kosterman, before entering a mysterious glowing doorway.
Inside, a single LEGO brick travels through an incredible workshop filled with familiar characters from different LEGO worlds.
Along the way, Marvel favourites Thor, Doctor Doom and Mystique lend their powers to the brick, while engineers and unicorns give it a burst of racing speed.
The adventure continues through a spectacular music department, where Daft Punk perform beneath a giant illuminated pyramid.
Image credit: Lego
And there's even a surprise appearance from E.T. the Extra-Terrestrial! The beloved character from Steven Spielberg's 1982 classic joins the festive fun alongside characters from KPop Demon Hunters and NINJAGO, bringing an extra dose of nostalgia to the advert.
But the real Christmas magic comes towards the end.
As the finished LEGO creation prepares to leave the workshop, the characters struggle to say goodbye to something they've all helped create.
When a little girl finally opens her present on Christmas morning, the workshop crew can't resist appearing at the window, desperate for one more chance to play.
The advert ends with everyone coming together, celebrating the simple joy of building and creating something special.
The film was directed by Michael Gracey, best known for The Greatest Showman and Better Man.
LEGO has also revealed that the campaign was inspired by research showing that 24% of parents have bought LEGO as a gift partly because they wanted to enjoy it themselves.
Alongside the new advert, LEGO stores around the world are introducing special Christmas workshops and building experiences throughout the festive season.
With its colourful animation, nostalgic characters and feel-good soundtrack, LEGO's latest Christmas advert is a celebration of creativity, giving and spending time together.
What do you think of LEGO's 2026 Christmas advert? Did you spot E.T. and all the other familiar characters?
