Hallmark's annual Keepsake Ornament Debut returns this October with more than 150 new ornaments — including a special new Disney World Christmas collection.
Written 6th October 2026 | Subscribe to our Christmas newsletter
Christmas collectors might want to make some extra room on the tree this year! 🎄
Hallmark's annual Keepsake Ornament Debut returns from October 10–18, 2026, bringing more than 150 new Keepsake ornaments to Hallmark Gold Crown stores and Hallmark.com.
And this year's October release includes everything from classic Christmas favourites to Disney, Star Wars, Barbie and some very special new ornaments connected to one of 2026's biggest Christmas movies.
Holiday Ever After Meets Disney World
One of the standout new releases is connected to Holiday Ever After: A Disney World Wish Come True, the new Hallmark Channel Christmas movie filmed at Walt Disney World.
Two special ornaments from the collaboration are arriving for Ornament Debut.
The Favorite Disney Memories ornament lets families record their own message, while the Jingle Cruise: A Holly, Jolly Journey ornament features sound and is inspired by Disney's famous Jungle Cruise attraction and its festive transformation.
They're part of a much larger Holiday Ever After collection created by Hallmark and Disney, which also includes Christmas cards, gifts, clothing, homeware and accessories.
The movie itself stars Lacey Chabert and Travis Van Winkle and premieres on Hallmark Channel on November 28, before streaming on Hallmark+ the following day.
Image credit: Hallmark
Peanuts, Star Wars, Barbie & More
Disney isn't the only familiar name appearing in the October release.
Hallmark is also celebrating A Charlie Brown Christmas, alongside new ornaments featuring Star Wars, Barbie in the Nutcracker, Toy Story 5, Marvel's Spider-Man, PAW Patrol and Frosty the Snowman.
There's even a Rogue One: A Star Wars Story 10th anniversary ornament featuring Darth Vader with light and sound.
Alongside all the pop-culture releases are plenty of Hallmark's more traditional festive designs, including miniature ornaments, musical decorations and continuing Keepsake series.
Image credit: Hallmark
Christmas Collecting Season Has Begun
Hallmark Keepsake ornaments have become a Christmas tradition for many families, with collectors returning each year to continue favourite series or find ornaments connected to movies, characters and memories they love.
With more than 150 new ornaments joining the collection during Ornament Debut alone, there's certainly plenty to choose from in 2026.
Hallmark Keepsake Ornament Debut runs October 10–18, 2026, with many of the new ornaments available from Hallmark Gold Crown stores and Hallmark.com while supplies last.
Christmas shopping season really has begun! 🎅🎄
